The State of New-Media Marketing in the Green Industry and Implications for Small, Rural Businesses

Webinar Details

Title: “The State of New-Media Marketing in the Green Industry and Implications for Small, Rural Businesses” 

Date: Thursday April 21, 2016

Time: 12:30 PM ET/11:30 AM CT


Webinar Description:

Small, agricultural businesses often struggle with the challenges of marketing successfully. Our research indicates that green industry businesses (garden centers, nurseries, landscape, etc.) tend to focus on traditional methods of marketing and lack a comprehensive understanding of how to go about using new online marketing venues effectively. This webinar will share the results of a nationwide survey conducted in Fall 2015 to understand the current state of green-industry marketing, particularly as it relates to new-media marketing efforts. Businesses based in rural areas, particularly those that interact directly with consumers, will benefit from learning how the green industry is making use of these new tools. The presenters will offer implications for other small, rural businesses. 


About Our Presenters:

Dr. Cheryl R. Boyer is an associate professor and extension specialist, ornamental nursery crops and garden centers, at Kansas State University.

Dr. Lauri Baker is an associate professor, agricultural communications, at Kansas State University.

Dr. Hikaru Hanawa Peterson is a professor, food marketing and consumer economics, at the University of Minnesota.


To access the free webinar (registration is not necessary):

On Thursday April 21st, go to: and select “Enter as a Guest” and type your name or organization in the box below. You will then be directed to the NCRCRD Innovations in Agriculture Adobe Connect page. Currently, a flyer for the upcoming webinar is posted on the page.


This webinar is part of the North Central Regional Center for Rural Development (NCRCRD) continuing series “Innovations in Agriculture and Rural Development.”

Previous webinars are available at: