Marketing Hometown America

Marketing Hometown America - educational program focused on recruiting and retaining new residentsMarketing Hometown America is an educational program focused on recruiting and retaining new residents.  It engages communities through small groups, called study circles, to get more people involved and more voices heard. Designed as a tool to create dialogue that moves toward action, it can be the spark to help a rural community look at itself and the recruitment and retention of new residents in a new way.  

Community Benefits
  • Learn what new residents are looking for as they relocate to a rural community;
  • Discover often overlooked local assets that attract potential new residents;
  • Use positive conversations to begin or expand community marketing;
  • Create a welcoming spirit needed to attract new residents;
  • Build and implement a marketing action plan.
Program Process & Outcomes Snapshot?

Listen to what community members say about the program process and the resulting outcome of Marketing Hometown America.

Update on Neligh, With NU’s Help, Rural Nebraska Can be an Economic Development Success Story. Op-Ed article written by Greg Ptacek, Rural Radio Network

Nebraska Pilot Communities In Action:

Neligh, a community of 1,542 in northeast Nebraska and Kimball, population 2,425 in western Nebraska, piloted the program in 2013-14. Funded by a University of Nebraska Rural Futures Institute grant, the program was built on previous research conducted by Extension professionals in Nebraska, South Dakota and North Dakota.

Neligh incorporated what they learned into their “flagship” video – take a look:

My Neligh - Not to Small to Have it All

Kimball residents share their initial outcomes of the program:

Outcomes from the Kimball Community participation

Want to Know More?

View an e-magazine that mirrors the small group or study circle process and links to over 15 videos that share participant insights.  The magazine also connects to a wide variety of resources that support the process.  Click Here to register.


Cheryl Burkhart-Kriesel, Extension Specialist (Scottsbluff)  Email:   Phone:  308-632-1234

Ben Dutton, Extension Educator (McCook)  Email:   Phone: 308-345-3390

Jessica Jones, Extension Educator (Tecumseh)  Email:  Phone: 402-335-3669

Charlotte, Narjes, Extension Special Projects Coordinator (Lincoln)  Email:   Phone: 402-472-1724

Marilyn Schlake, Extension Educator (Lincoln)  Email:    Phone: 402-472-4138

Carroll Welte, Extension Educator (Tekamah) Email: Phone: 402-374-2954